Category Archives: innovation

Hybridity

Jonathan L. Friedmann, Ph.D.

No culture is an island. The mirage of pure and “uncorrupted” languages, rituals, recipes, beliefs, and bloodlines evaporates on closer inspection. Human beings are genetically inclined toward interaction, cooperation, and mimicry. As big-brained social animals, we constantly absorb, transmit, and reconfigure concepts, behaviors, and technologies. The greater the contact, both within and between cultural groups, the greater the mixing, both culturally and biologically. Beneath the veneer of pristineness is an accumulation of elements, often with roots reaching beyond the scope of memory.

Such hybridity is a musical norm. Virtually everywhere and at every time, internal and external forces have accelerated or decelerated the pace of assimilating forms, styles, patterns, and instruments. Periods of heightened cross-cultural exposure, such as migrations and the Internet age, can both magnify hybridity and heighten the impulse for preservation. But, even when cultural walls are erected, influences inevitably seep through. Moreover, periods of intense hybridization are often followed by periods of stability, in which the new hybrids become “mainstreams” or “traditions.”

On an individual level, the process of musical creation is, almost by definition, an act of hybridization. Consciously and subconsciously, composers and performers mediate between diverse and sometimes divergent influences, intentions, methods, and emotions.

Intentional cross-cultural hybridity has a long history in the Euro-American classical tradition. For instance, Antonín Dvořák originally billed his New World Symphony (1893) as incorporating tunes from spirituals and Native American songs. He later clarified that the music contains “original themes embodying the peculiarities of the Indian music” (emphasis mine). Either way, it is a hybrid. The same goes for composers like Bartók, Copland, and Shostakovich, who meld folk, folk-style, and popular sounds with orchestral techniques.

Perhaps less obvious today are the eclectic tendencies of J. S. Bach. Part of his genius was incorporating sounds from disparate sources: North Germany, South Germany, France, Italy, ecclesiastical chant, etc. Hubert Parry notes in his classic biography, Johann Sebastian Bach: The Story of the Development of a Great Personality (1909): “[I]t must be recognised that the principles of Italian art, in its broader and more substantial aspects, influenced [Bach] considerably; and in the first few years at Leipzig he endeavoured to accommodate his church cantatas to the prevailing taste in Leipzig.” Among other works, this yielded Cantata 174 (Ich liebe den Höchsten von ganzem Gemüte, 1729), which, like the earlier Brandenburg Concertos (1721), showcases Bach’s sophisticated take on Vivaldi’s formal and stylistic signatures.

The dissection of any music—folk, classical, pop, and otherwise—discloses similar eclecticism, varying in degree. These, too, can be self-conscious, like Afro-Cuban or jazz-rock, or masked, like American fiddle music and rock ‘n’ roll. Usually, the amalgamated sounds are not easily picked apart. The organic fusion of elements, whether musical, linguistic, culinary, biological, or otherwise, rarely reveals its seams.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions.

Songcraft

Jonathan L. Friedmann, Ph.D.

The roots of popular music can be traced to eighteenth-century Britain. Publishing houses sought to entice customers with sheet music of the era’s catchiest tunes. In those pre-recording days, the reproduction of favorite songs was a do-it-yourself affair. The music industry has since exploded into a multi-billion dollar international business. “Popular music” is itself an economic term applied to commercially distributed songs with wide appeal. The term extends to multiple genres, making unifying characteristics difficult to identify. The most that can be said is that popular songs exhibit some degree of formulaic writing.

Sure, there are trailblazers and experimentalists who occasionally appear in the homogenous landscape of pop, but taking risks is usually bad for business. By definition, popular music has to be popularly successful, and doing so requires following patterns and upholding conventions. Oftentimes what separates one band or vocalist from the next is timbre—the distinctive quality of “the sound”—rather than the music itself.

The conservative nature of pop irks many critics and social theorists. Bill Martin denounces “today’s hits” for their “gushy sentimentality, purely formulaic songwriting, [and] thinly veiled and uninteresting plagiarism of hooks that worked before.” Theodor Adorno noted that a popular song must be familiar enough for people to accept it, catchy enough to sustain interest, and just different enough to be distinguished from other similar songs. This frustrated Adorno both as a devotee of the musical avant-garde and as a critic of capitalism. Not only was popular music incapable of producing anything new, but its conformity also pacified listeners into accepting the capitalist status quo.

Of course, popular music is not always as cookie-cutter as the harshest critics contend; but it is certainly consistent enough, musically and lyrically, to deserve that reputation. The question is whether this is a bad thing. From a user’s perspective, it obviously isn’t: “give the people what they want” is a worthy approach, both financially and socially. On a deeper level, complaints about unoriginality may be missing the point. Throughout history human cultures have celebrated aesthetic stability. There are centuries of repetition in every Peruvian rug and Alaskan totem pole. Emphasis on innovation is the exception, not the rule.

The guild system of medieval Europe is a good example. The workshops of stone makers, goldsmiths, and fresco painters were filled with masters, apprentices, and journeymen who diligently followed guild statutes. They worked as an anonymous collective, and their products were valued for adhering to set formulas. With the rise of Renaissance Humanism, individuals began seeking their own recognition. They became known as “artists,” while those who stayed in the guild were called “artisans.” This marked a separation between craft, where accurate copying is the highest aesthetic ideal, and art, where uniqueness is key.

Part of the issue when it comes to popular music is that the word “artist” is overused. Giving everyone the title of “recording artist” sets the bar too high, and understandably rubs some critics the wrong way. Perhaps it is better to think of pop musicians as craftspeople, and their music as songcraft.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions.

Sousa’s Menace

Jonathan L. Friedmann, Ph.D.

“Sweeping across the country with the speed of a transient fashion in slang or Panama hats, political war cries or popular novels, comes now the mechanical device to sing for us a song or play for us a piano, in substitute for human skill, intelligence, and soul.” These dire words begin John Philip Sousa’s 1906 article, “The Menace of Mechanical Music.” Riding on anti-modernist sentiments and fears of cultural degradation, the March King warns against the nascent technologies of phonograph recordings and piano rolls (for player pianos). He predicts the demise of amateur music-making and the deterioration of human intimacy: “When a mother can turn on the phonograph with the same sense that she applies to the electric light, will she croon her baby to slumber with sweet lullabys, or will the infant be put to sleep by machinery?” “In the prospective scheme of mechanical music, we shall see man and maiden in a light canoe under the summer moon upon an Adirondack lake with a gramophone caroling love songs from amidships. The Spanish cavalier must abandon his guitar and serenade his beloved with phonograph under his arm.”

Sousa abandons his usual charm for a prophetic voice calling out on behalf of the populace. Without the impulse to sing or play instruments, the nation’s throat will weaken, its chest will shrink, and its soul will recede. Modern critics have noted Sousa’s cultural nearsightedness and hypocrisy (his band was among the early recording ensembles). Others have shed light on personal interests underlying the essay. Among other things, Sousa worried that recordings would adversely affect ticket sales, decrease royalties and threaten composers’ rights (concerns still relevant today). The old business model relied on amateur musicians, who would purchase sheet music, learn it, and go see it performed in concert, or attend a concert and rush out to buy the sheet music. Both of these put money directly into Sousa’s pocket. Not so with the record industry’s corporate-controlled mass production.

Setting these observations aside, it is worthwhile to return to Sousa’s surface argument. Like most alarmists, his prediction was overblown. One hundred years later, the United States is home to thousands of amateur choirs and orchestras, and music teachers can still find work. Yet, although the “menace” was not as severe as Sousa warned, homegrown music-making has been in decline. Access to recordings, glitzy concerts, and aggressive promotion of selected performers have made consumption the norm. Why make music if others can make it for us (and do it better than we can)? It seems that the more technologically advanced a society is, the more passive its music culture.

In contemporary America, there are only a few social contexts in which ordinary people are expected to contribute musically. These include preschools (where song is a pedagogical tool), karaoke bars (where liquor drowns inhibitions), and houses of worship (where singing is a form of devotion). It is important to note, too, that in many (most?) congregations, the harmonized notation of hymnals has been ditched for unison song—yet another sign of dwindling musical literacy.

To be sure, consumer culture is not totally to blame for declining musical activity. There are other factors, such as the high cost of lessons and instruments, the elimination of music programs in many public schools, and the increasing value placed on specialization. Music as a hobby is no longer a cultural expectation. Still, listening to recorded music has stunted amateurism in two important ways. First, high quality recordings are intimidating. The unfiltered sounds of our own making seem inferior in comparison, and thus not worth attempting. Second, it is well established that music satisfies fundamental emotional, psychological and social yearnings. How and by whom the music is produced can have varying degrees of impact, but what is important is that music is being experienced. Thus, given the convenience and capabilities of mechanical devices, it is only natural that we gravitate toward them. We need music and they give it to us.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions. 

Practical Creativity

Jonathan L. Friedmann, Ph.D.

Creativity is conventionally defined as the use of imagination for the purpose of  achieving something novel. The Romantics understood it as a supernal gift bestowed upon a select and superior few. In the present day, “creative genius” is generously recognized in almost anyone involved in an artistic or quasi-artistic pursuit. Whether framed as a rarified possession or a universal property, creativity is made out to be a disembodied quality, appearing in a flash of insight and removed from everyday matters. Forgotten in all of this is the utilitarian proverb: “Necessity is the mother of invention.”

This saying reverberates throughout music history. The acoustic demands and tolerances of a music-making venue—forest, cave, hut, chapel, cathedral, club, concert hall, amphitheater, stadium, living room—have done more to shape musical styles, instruments and ensemble configurations than any other single factor. Technological advances in the 1920s gave us the 10-inch 78 rpm gramophone disc, which played for just three minutes on each side and forced songwriters to invent the three-minute popular song form—still the industry norm. Architects of worship music often keep track of changing tastes of the general public, adjusting devotional sounds accordingly in hopes of filling the pews. Even jazz improvisation had a practical beginning. People wanted to continue dancing after the melodies were exhausted, so the musicians accommodated them by jamming over chord changes to stretch out their playing.

These and countless other musical developments were born of necessity. Their inspiration was more contextual than spiritual, more pragmatic than epiphanic. Like everything else, musical innovation is motivated by and responsive to perpetual forces: cause and effect, need and satiation, transition and mutation, problems and solutions. It is, then, better to think of creativity as an adaptive awareness than as something emerging from mythical nothingness.

Music is a living art. It is guided by evolutionary pressures. The survival of music in any of its myriad genres and forms requires that elements be modified and redirected to fit the social, physical and acoustic environment. When conditions are relatively static, music undergoes few and subtle alterations. When circumstances shift, musical creativity shifts along with them. These adaptive traits—technical, instrumental, presentational and other—are further tweaked as settings continue to morph. With the passage of time, and the technological advancements, trends and counter-trends that come along with it, some of these features persist and are absorbed into new mixtures, while others are rejected and replaced with new adaptations. And so it goes, down through the ages.

Need creates an opening for artistic maneuvering. Thus, at the risk of over-simplification, we might re-define creativity as the practical confrontation with necessity.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions.

Radical Conventions

Jonathan L. Friedmann, Ph.D.

Everything we accept as mainstream had a beginning somewhere in the past. It may have sprung from a single source or through gradual development. It may have appeared in dramatic fashion, parting abruptly from ideas, technologies, manners or artistry of the day. Or it may have come with a snail-paced shift in the zeitgeist. Whether or not we know from whence it came, what we now consider normal was not always so.

True, nothing is without precedent. Given the cause-and-effect nature of reality, no entity is absolutely divorced from what came before. There is continuity in the intellectual evolution of our species, even when advancements seem more like mutations than adaptations. And, with enough time and repetition, once-innovative or iconoclastic views can become prevailing norms. Mark Twain put it thus: “The radical of one century is the conservative of the next. The radical invents the views. When he has worn them out, the conservative adopts them” (Notebook, 1898).

In the vast universe of music, the transition from radical to conventional transpires in various ways. Two will be examined here, as they seem to be the most common: the appropriation of “far-out” ideas by mainstream musicians, and the discovery of older elements in novel forms.

The first involves convention through indirect channels. A good example is John Cage, hailed as one of the most influential composers of the twentieth century. Cage’s legacy is felt more in his ideals than his actual works, which incorporate indeterminacy, spontaneity, expanded use of instruments, and manipulation of electronic and recorded material. Because of his personality, creativity and the experimental ethos of his time, Cage’s name became household. But his music never caught on in a popular way. It was and will always remain in the impenetrable realm of avant-garde. Despite this, his conceptions seeped into the musical vernacular by way of Woody Guthrie, John Cale, Sonic Youth, Frank Zappa and Brian Eno, as well as the countless musicians they have inspired.

The second way radical music becomes conventional is through recognition of the past in envelope-pushing sounds. After the initial shock has worn off, new forms and styles are often reframed as unique syntheses of elements culled from a pool of established devices. This is perhaps most prevalent in the jazz community. The innovative playing of Charlie Parker has been reassessed as a fast-paced and intricate rendering of the blues. Eric Dolphy’s mold-breaking approach has been described as rhythmically similar to Parker’s, but more harmonically developed. The freeform technique of Ornette Coleman has been identified as a rephrasing of old swing patterns. These evaluations help pave the path to convention, where “outsider” sounds inform and are eventually fused with contemporary norms.

Most music is directly influenced by other music. Standards and trends do not arise in an instant or out of nothing, but through a subtle and organic flow that only becomes apparent with the passage of time. Drastic departures can also occur within this linear movement. As things progress, these too can become “normalized,” often through secondary influence or reappraisal. Thus, as Twain observed, the radical is made conservative.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions.

Creativity’s Conditions

Jonathan L. Friedmann, Ph.D.

“Necessity is the mother of invention.” This handy phrase, attributed to Irish dramatist George Farquhar, reminds us that human inventiveness is not purposeless or entirely self-generated. Creativity in any enterprise is spurred on by some perceived need, the type and magnitude of which are usually proportional to the issue being addressed and the field in which the innovation is taking place. Anthropologists point to a slew of social and environmental factors that determine the presence and rate of innovation in a given society. Among them are population density, area of inhabitance, natural resources, inter-group interaction and societal organization (bands, tribes, chiefdoms and states). Certain combinations of factors encourage invention, while others do not. As Jared Diamond writes in Guns, Germs, and Steel: “All human societies contain inventive people. It’s just that some environments provide more starting materials, and more favorable conditions for utilizing inventiveness, than do other environments.”

This rule applies equally to inventions that are practical, artistic or a combination of the two. Where necessity is absent, so is ingenuity. This is why, for example, slow technological development is a hallmark of indigenous hunter-gatherers, while rapid advancements characterize post-industrial societies. Hunter-gatherers are continually on the move, following the animals on which they depend and migrating to where the plants they use are available. These small and mobile populations lack the motivating circumstances to devise new and potentially cumbersome tools, and have little of the downtime necessary to experiment with technologies. In contrast, producing new ideas is the main way to grow the diverse, globally connected, information-rich and service-based economies of the post-industrial world.

Musical innovation follows a similar pattern. Societies that are small, isolated and relatively uniform generally do not demand fresh musical styles or forms. Their music is almost entirely of a functional sort, serving practical aims such as warfare, ritual and storytelling. There is room for improvisation, but musical customs tend to be conservative, operating within longstanding and typically limited musicways. In other words, their music is consistent with the rest of their lifestyle.

The opposite occurs in first-world societies, where everything seems in constant flux and there is seemingly unlimited access to the world’s music library. With endless musical influences comes virtually endless musical possibilities, particularly in (sub)cultures that demand continuous output. Moreover, larger populations produce larger numbers of musical innovators, as well as larger audiences to appreciate the innovations.

The crucial role of human and natural environments in musical creativity is not just evident when we compare radically divergent populations, like hunter-gatherers and denizens of an American metropolis. Historically and cross-culturally, those climates most conducive to musical creativity have yielded the greatest inventive flourishes. It is no coincidence that chronological lists of famous Western composers are heavily represented by a few countries, or that certain performers living in certain places are more popular and prolific than others stationed in similar societies elsewhere on the globe.

This discussion and its supporting examples could go on and on. The specific ingredients favorable for musical creativity or non-creativity vary from cultural setting to cultural setting. However, there is a simple formula that can be used to make the broader point: Creativity has conditions; innovation has inducements.

Visit Jonathan’s website to keep up on his latest endeavors, browse his book and article archives, and listen to sample compositions.