Jonathan L. Friedmann, Ph.D.
The gradual decrease in volume toward silence, known as the fade-out, was once a ubiquitous part of popular music. One of the earliest fade-outs took place during a 1918 concert of Gustav Holst’s The Planets. The women’s choir sang in a room offstage for the concluding “Neptune” movement. As the piece neared its end, a door to the room was slowly closed. The contrivance was effective: the celestial chorus drifted into silence, conjuring the expansiveness of the cosmos and the remoteness of the gas giant—then thought to be the furthest planet from the Sun (an honor Neptune reclaimed in 2006 when Pluto was demoted to a “dwarf planet”).
A similarly “organic” fade-out is heard on an 1894 recording of the “Spirit of ’76,” during which a fife and drum band seem to get closer and then march away. The effect was achieved by carrying the phonograph toward and away from the sound’s source. With the advent of electrical recordings in the 1920s, engineers were able to decrease amplification, a process made easier with magnetic tape recordings beginning in the 1940s. The first pop hit to end with a fade was the R&B crossover song “Open the Door, Richard!” (1946), by saxophonist Jack McVea. The technique became commonplace between the 1950s and 80s. Each of Billboard’s top ten songs from 1985 ended with a fade-out.
The fade-out initially served a practical aim. In the 1940s and 50s, engineers often used the device to shorten songs that exceeded radio’s “three-minute rule,” or to fit them on one side of a vinyl single. The 1960s saw the fade-out as a creative avenue, especially in psychedelic and electronic music. The ending of the Beatles’ “Hey Jude” (1968) fades over four minutes of repeated choruses. Other artists, like Stevie Wonder, used fade-outs to cut loose with ad-lib lyrics and extended jam sessions.
David Huron, an expert in music cognition, appreciates the fade-out as something beyond a practical solution or creative outlet. Commenting on Holst’s “Neptune” in his book, Sweet Anticipation: Music and the Psychology of Expectation, Huron notes: “With a fade-out, music manages to delay closure indefinitely. The ‘end’ is predictable, even though the music doesn’t ‘stop.’ The ‘stop’ gesture is replaced by a gesture toward the ‘infinite.’”
The fade-out, with its impression of unresolved infiniteness, fell out of favor during the 1990s. (The only recent hit featuring the device is Robin Thicke’s retro homage “Blurred Lines,” 2013.) Popular music historian William Weir connects the decline to the development of the Need for Closure Scale (1993) and psychology’s wider embrace of the concept of closure—a goal better achieved when a song concludes with a “cold ending.” Weir concedes that this explanation may be a stretch, pointing to the rise of iPods and DJs, which have created a “skip culture” (using songwriter/producer Itaal Shur’s term), where we are accustomed to skipping from song to song before they end. Why bother with the last few seconds if nobody ever hears them? Yet, even then, we experience a kind of infinity: the never-ending medley.
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