Jonathan L. Friedmann, Ph.D.
Communication is usually defined as the exchange of information or ideas. The expansiveness and nuance of modern languages is such that almost anything can be put into words. Vocabulary helps us make sense of the world and process our experiences in it. Contrastingly, nonverbal communication is very limited in range. While it takes many forms—from gestures and facial expressions to posture and speech patterns—it mainly operates on the level of feelings. Nonverbal cues typically do little more than reinforce or contradict what is being said (like saying “thank you” with a smile or “everything is fine” with a frown). Nevertheless, psychologists have long known that the wording of a message is far less important than how the words are expressed.
In 1968, UCLA professor Albert Mehrabian published an influential paper, “Communication Without Words,” which examined the relative effect of verbal and nonverbal communication. He found that the impact of speech is fifty-five percent facial, thirty-eight percent tone of voice, and only seven percent verbal. This comes pretty close to arguing that it doesn’t matter what we say, but how we say it. Of course, the formula applies less to purely factual statements, like giving directions or stating name and address; but in ordinary conversation, nonverbal communication carries disproportionate weight.
While the 7%-38%-55% Rule might seem exaggerated, proof is readily found in our day-to-day lives. Just think of how sarcasm can flip the meaning of a phrase. Positive words are reversed with an eye roll or resentful tone. It is an entirely extra-linguistic trick, making it notoriously difficult to put into writing. Without vocal or facial indicators, “nice going” just means “nice going.”
The power of nonverbal communication is also felt in song. The musical content of a song is often thought of as additive—that is, as a vehicle for clarifying and transmitting lyrics. However, in many cases, the opposite is true: lyrics can simply be an excuse for making music. If spoken messages are thirty-eight percent voice tone, then song—a medium that accentuates the voice—is swayed even more by sound. Add to this the visible aspect of a live performance, and the importance of words dwindles further still.
There are many songs in which words have an exceedingly small impact. We all like songs with lyrics that, if merely spoken or read, would not interest us in the least. These come in six basic types, though there may be more: Songs with trite or sophomoric lyrics; Songs that make little sense; Songs with themes we do not condone; Songs with ideas we do not agree with; Songs in a foreign language; Songs about things with which we have no experience. In each case, words probably account for less than seven percent of our attraction.
To be sure, plenty of songs include thoughtful poetry. But they are not the majority. If, for instance, we were to comb the extensive Beatles catalogue, we would find that most of their lyrics are simplistic, some are nonsensical, and a small number are truly exquisite. These lopsided figures do not impact the band’s popularity, just as the words we say do not make or break how others feel about us. Communication is much more than words.
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